CONCEPT ART: HOW & WHY

CONCEPT ART:
HOW & WHY?

Conceptual art is the phase of pre-production where iteration of design ideas, the exploration of mechanisms and the establishment of potential looks occur. Using conceptual art to communicate the creative ideas intended for characters, creatures, vehicles, accessories and environments.

Characters

Character Concepts give a sense of what the final rendering should be based on. This includes iterations of poses, along with various styles of facial expressions and clothing.

Creatures

Creature design is different to simple character designs. This involves modified versions of animal, insect and human anatomy or a combination of all.

Items

Creating item designs for placement in environments requires a similar process to character development, alongside creating accessories for characters and creatures

Vehicles

All forms of transport, whether Aerial, Terrestrial or Aquatic require developed schematics for consistency and continuity.

Environments

Describe the item and include any relevant details. Click to edit the text.

CHARACTERS

Character conceptual art is a crucial step in bringing the final form of your characters to life. Its the early stages of figuring out the story of your characters as expressed by their features, form, expressions and signature poses.

When creating conceptual slides for your characters, try to capture the essence of the character's personality and the message or tone they represent inside of story.

While the concepts may not be final, it should be the foundation of the character's eventual final rendering.

Identify the personality of your character. This will inform the overall concept.

The concepts do not need to be in colour, but having some colour to show potential material types, to provide contrast in layering and to give a sense of separation goes a very long way. Concept line art is effective as long as the shapes and lines used in the development process communicates the details of the design appropriately. The weight of the lines (strokes) will also impact the way that the character concept is interpreted. If no colour is visible, use enough organic lines and shapes to define all areas of the concept.

Organic Lines

Organic concepts allows you to create without having to worry about polishing the design.

At this stage, the goal is to iterate and organize the designs as quickly as possible.

DIGITAL COMPASS CREATIVE STUDIOS LIMITED